New Toyota Yaris Hybrid advert
encourages you to sing up
It’s always fun to be driving, or be a passenger in a car, when a
good tune – or ‘choon’ if we’re talking ‘yoof’ – comes on the radio,
and the latest Toyota Yaris Hybrid TV
advert is built around this idea.
Entitled ‘The Musical City’, the ad sees urbanites taking to the
wheel of a Yaris Hybrid Excel and navigating their way through the streets
of Prague, but every street sign has been changed to reflect the names of
classic pop and rock songs.
To encourage the drivers and their passengers to sing along, the Yaris Hybrid stereo was connected to the GPS system and each time the car turned a corner, it triggered a new song according to the street name. The drivers had the opportunity to choose what to sing by choosing which route to drive.
Despite being developed solely for Europe, the advert’s karaoke theme can be interpreted as a subtle reference to Japanese culture, as the activity originated in Japan in the 1970s.
The full list of songs, as they appear in the advert is:
Uptown Girl, Billy Joel, 1983
Locked Out of Heaven, Bruno Mars, 2012
Karma Chameleon, Culture Club, 1982
Heart of Glass, Blondie, 1978
I Like To Move It, Reel 2 Real, 1994
Total Eclipse of the Heart, Bonnie Tyler, 1983
Locked Out of Heaven, Bruno Mars, 2012
Karma Chameleon, Culture Club, 1982
Heart of Glass, Blondie, 1978
I Like To Move It, Reel 2 Real, 1994
Total Eclipse of the Heart, Bonnie Tyler, 1983
Now pump up the volume of your speakers and give The Musical City a watch – we accept no responsibility for any bad renditions of ‘Total Eclipse of the Heart’ which may befall you or your friends…
Read more at http://blog.toyota.co.uk/new-toyota-yaris-hybrid-advert-encourages-you-to-sing-up#.U_dh6PldU7k
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