March 07, 2014
TORRANCE, Calif., (March 7, 2014) – Coolness has a name: the Scion FR-S. For the second year in a row, editors at Kelley Blue Book www.kbb.com named the Scion FR-S to the top of their “10 Coolest New Cars Under $25,000 of 2014.”
The annual consumer resource list highlights affordable vehicles for
drivers of all lifestyles, each that bring a subjective “cool factor.”
Kelley Blue Book praised the 2014 FR-S for its rear-wheel drive, lightweight design that allows the driver to feel fully in tune with the car. Even when compared to higher priced vehicles, editors called the FR-S a driver’s car with the style and modern updates to excite those behind the wheel.
“Kelley Blue Book’s KBB.com again captures the full experience and affordability of the Scion FR-S with a top spot on its 10 Coolest New Cars Under $25,000 list,” said Scion Vice President Doug Murtha. “Drivers and industry experts continue to tell us the FR-S brings together the style, handling and elusive fun factor that’s needed in this segment and on the roads. We’re happy to deliver.”
The 2014 Scion FR-S is priced at $24,700 MSRP with a six-speed manual transmission or $25,800 MSRP with a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. It comes standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and AUX/USB port with iPod® connectivity.
For more on the 2014 winners, visit www.kbb.com/car-reviews-and-news/top-10/coolest-cars-under-25000-2014.
All prices listed above exclude the delivery, processing and handling (DPH) fee of $755.
###
Kelley Blue Book praised the 2014 FR-S for its rear-wheel drive, lightweight design that allows the driver to feel fully in tune with the car. Even when compared to higher priced vehicles, editors called the FR-S a driver’s car with the style and modern updates to excite those behind the wheel.
“Kelley Blue Book’s KBB.com again captures the full experience and affordability of the Scion FR-S with a top spot on its 10 Coolest New Cars Under $25,000 list,” said Scion Vice President Doug Murtha. “Drivers and industry experts continue to tell us the FR-S brings together the style, handling and elusive fun factor that’s needed in this segment and on the roads. We’re happy to deliver.”
The 2014 Scion FR-S is priced at $24,700 MSRP with a six-speed manual transmission or $25,800 MSRP with a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. It comes standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and AUX/USB port with iPod® connectivity.
For more on the 2014 winners, visit www.kbb.com/car-reviews-and-news/top-10/coolest-cars-under-25000-2014.
All prices listed above exclude the delivery, processing and handling (DPH) fee of $755.
###
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Media Contacts
Craig Taguchi
310.468.3282
craig_taguchi@toyota.com
Moe Durand
310.468.1601
maurice_durand@toyota.com
NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.
310.468.3282
craig_taguchi@toyota.com
Moe Durand
310.468.1601
maurice_durand@toyota.com
NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.
